کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
6836121 1434608 2018 36 صفحه PDF سفارش دهید دانلود رایگان
عنوان انگلیسی مقاله ISI
Exploring the role of justification and cognitive effort exertion on post-purchase regret in online shopping
ترجمه فارسی عنوان
بررسی نقش توجیه و اعمال تلاش شناختی در مورد پشیمانی خرید پس از خرید آنلاین
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر نرم افزارهای علوم کامپیوتر
چکیده انگلیسی
Decision justification provides assurance and reduces negative post-decision emotions, while simultaneously expends decision costs (i.e., cognitive effort). The current paper investigated the function of justification and cognitive effort related to regret, specifically in the online shopping context in two studies. In Study 1, 112 participants reviewed vignettes in a 2 × 2 within-subjects design involving cognitive effort (high versus low) and justification of action (easy versus difficulty), and reported the regret level when their purchase decision yielded subpar consequences. As expected, high cognitive effort and easy justification reduced regret. However, the effect of justification on regret was moderated by cognitive effort. In Study 2, 178 participants were randomly assigned to conditions in a 2 × 2 between-subjects design involving cognitive effort (high versus low) and decision justification (waste versus control). Participants followed a cover story and shopped for a laptop online; then they rated the regret level had they made an unplanned purchase. Results confirmed the hypothesis; regret was greater when justification was wasted. However, wasted justification only worsened regret when more cognitive effort was exerted. The current studies shed light on understanding an intricate dynamic between information processing and justification in relation to regret when shopping online.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Computers in Human Behavior - Volume 83, June 2018, Pages 235-242
نویسندگان
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