From social anxiety to interpersonal connectedness: Relationship building within face-to-face, phone and instant messaging mediums

The present research examined whether social anxiety moderates the potential relationship between conversation medium and interpersonal connectedness. Hypotheses predicted that individuals with high social anxiety would demonstrate greater interpersonal connectedness following instant messaging conversations; whereas, individuals with low social anxiety would report greater interpersonal connectedness following face-to-face and phone conversations. Undergraduate participants (N = 165) were randomly assigned to one of three conversation mediums (face-to-face, phone or instant messaging) during which they engaged in an interaction with an unfamiliar partner. Participants completed a measure of social anxiety before the interaction and measures of interpersonal connectedness prior to and following the interaction. Results revealed that level of social anxiety is a significant contingent condition for the association between type of conversation medium and attitude homophily (i.e., a measure of interpersonal connectedness). For individuals with low social anxiety, scores on the attitude homophily measure were significantly lower in the instant messaging condition, compared to the face-to-face and phone conditions.