کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
6838931 618456 2014 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Reducing the influence of framing on internet consumers' decisions: The role of elaboration
ترجمه فارسی عنوان
کاهش تاثیر طراحی بر تصمیم گیری مصرف کنندگان اینترنت: نقش توسعه
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر نرم افزارهای علوم کامپیوتر
چکیده انگلیسی
The framing effect is one of the decision biases caused by the manner in which information is presented. However, greater research is required to determine how to eliminate the attribute framing effect. With additional knowledge regarding the factors that cause decision bias, an effective debiasing strategy can be designed. Thus, the objective of this study is to examine the debiasing effect of “elaboration” and “consider the opposite” to eliminate the framing effect using a laboratory experiment. The results suggest that both strategies are useful in debiasing the framing, but “consider the opposite” is more effective compared to “elaboration.”
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Computers in Human Behavior - Volume 37, August 2014, Pages 56-63
نویسندگان
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