Selective psychological effects of nudging, gamification and rational information in converting commuters from cars to buses: A controlled field experiment

- People were given a month of free bus travel, and conversion attempted.
- A field experiment compared nudging, gamification and rational information.
- No persuasive strategy fared better than controls in terms of bus trips.
- Gamification proved significantly better getting participants to go online.
- Gamification proved significantly better at motivating intentions