Peer pressure and risk taking in young drivers' speeding behavior

Although many countermeasures have been implemented in Europe, young drivers continue to have a high rate of involvement in car crashes. Their crash rate is higher in presence of peer passengers than when driving alone. Peer presence could contribute toward explaining this involvement, especially regarding speeding. Peers are known to often influence young drivers' risky behaviors through proximal (direct and indirect active pressures) and distal (passive pressure) forms of intervention (Allen & Brown, 2008). This present study examined the effect of peer pressure and peer risk taking on the estimated speeding behavior of a scenario driver (ESBSD) as well as on the estimated speeding intention of a scenario driver (ESISD). The scenario driver was the main character in an online-scenario based questionnaire regarding speeding. The main character is a fictional young male depicted driving with his best friends in all the experimental scenarios in which the variables type of pressure and peer risk taking were manipulated. One hundred and eighty young French drivers (18-25 years, 50% men) took part in the study. The key findings were that (1) only direct and indirect active pressure, but not passive pressure, increased the ESBSD and that (2) high (vs. low) peer risk taking lead to a higher ESISD. However, no interaction between the pressure type and peer risk taking on ESBSD and ESISD was found. Implications of the findings are discussed.