کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
8888124 | 1628378 | 2018 | 7 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Consumers' food safety risk perceptions and willingness to pay for fresh-cut produce with lower risk of foodborne illness
ترجمه فارسی عنوان
ادراک ریسک ایمنی مواد غذایی مصرف کنندگان و تمایل به پرداخت هزینه برای محصولات تازه با خطر کمتر از مواد غذایی در معرض بیماری
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کلمات کلیدی
درک ریسک مصرف کننده، تولید برش تازه، تمایل به پرداخت، تولید ایمنی،
موضوعات مرتبط
علوم زیستی و بیوفناوری
علوم کشاورزی و بیولوژیک
دانش تغذیه
چکیده انگلیسی
There has been an increasing number of foodborne illness outbreaks associated with fresh and fresh-cut produce recently; however, few studies have examined consumers' risk perceptions and their willingness to pay (WTP) for fresh-cut produce with lower foodborne illness risk (FBIR). Hence, the objectives of this study were to examine how consumers perceived different food safety risk factors associated with fresh-cut produce and explore the factors associated with consumers' WTP for the fresh-cut produce with lower FBIR. The results showed that consumers' risk perception of foodborne pathogens was significantly lower than that of pesticides, which was mainly because consumers with optimistic bias perceived a very low probability of the occurrence of foodborne illness related to fresh-cut produce. The analysis of variance (ANOVA) indicated that millennial and female consumers had higher risk perceptions compared to other demographic groups. In addition, the WTP data demonstrated that the majority of consumers were willing to pay a premium for fresh-cut produce with lower FBIR. Millennial consumers with high-risk perceptions of pathogens and high fresh-cut produce purchasing frequency were more willing to pay a premium. The results provide useful information for fresh-cut produce processors to make decisions on enhancing the compliance of food safety practices. In addition, the results suggest that food safety regulatory agencies that develop public education materials should include information to reduce consumers' optimistic bias and enhance consumers' awareness of the risks associated with foodborne pathogens related to fresh-cut produce.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Food Control - Volume 86, April 2018, Pages 83-89
Journal: Food Control - Volume 86, April 2018, Pages 83-89
نویسندگان
Heyao Yu, Jack A. Neal, Sujata A. Sirsat,