Texting and tombstones: Impact of mortality salience on risky driving intentions

Public health campaigns that personalize the risk of DWCP and link images of death to one's own health threatening behavior may increase negative attitudes towards DWCP and reduce DWCP intentions even after these images fade from conscious awareness. This finding is based on a new method of increasing mortality salience, which has implications for future morality salience research, terror management theory, and the development of risky driving interventions.