The prevalence of cell phone use while driving in a Canadian province

• Most Canadians consider cell phone use while driving as a road safety threat.
• However, 52% of the respondents in this study used their cell phones while driving.
• Socio-demographic factors and risk perception predicted cell phone use while driving.

The use of a cell phone while driving has been recognized as a form of distracted driving across the world. Many countries have banned the use of handheld mobile devices while operating motor vehicles. In Canada, all the provinces and territories now ban the use of handheld cell phones while driving. Utilizing the 2011 annual Alberta Survey, this study examined the current prevalence of cell phone use while driving in the province of Alberta. Moreover, this paper investigated the impact of the perception of risk on actual behaviors, and if demographic factors played a role. Our results indicated that despite being cognizant of the risks involved, many Albertans (52%) still use cell phones (45% of cell phone users utilized hands-free devices) while driving. Logistic regression analysis indicated that gender, age, employment status, home ownership, household income, immigrant status, and risk perceptions were significant predictors of cell phone use while driving in the province. These findings imply that the use of cell phones while operating a vehicle remains quite high despite legislative efforts to limit such behavior.