کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
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898067 | 915226 | 2009 | 13 صفحه PDF | دانلود رایگان |
This research’s objectives are to identify major factors influencing offshore student–commuters’ transportation mode-choice and to develop simple Logit choice models prior and post a major air disaster. The total trip time, trip cost, ease of access to a transportation mode, student–commuters’ household income, and the risk perceived by student–commuters using different transportation modes are found to have impacts on their mode-choice behaviour. Several logit model specifications were tested. The research reveals student–commuters’ transportation mode-choice behaviour significantly changed post the May 2002 Penghu air accident. Reduction in airfares (which most airlines used to promote their services after the air-crash) was less attractive to passengers than convincing them that airline services were safe. Therefore, any post-disaster airline marketing campaign aimed at student–commuters should change from reduced fare promotion to service safety promotion.
Journal: Transportation Research Part F: Traffic Psychology and Behaviour - Volume 12, Issue 5, September 2009, Pages 404–416