کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
947834 1475870 2014 14 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Epistemic motives moderate the effect of metaphoric framing on attitudes
ترجمه فارسی عنوان
انگیزه های معرفتی تأثیر قالب بندی استعاری بر نگرش ها را تعدیل می کند
کلمات کلیدی
تئوری استعاره مفهومی، تئوری معرفت شناسی را بیاورید شناخت اجتماعی، تضمین نگرش های سیاسی
موضوعات مرتبط
علوم زیستی و بیوفناوری علم عصب شناسی علوم اعصاب رفتاری
چکیده انگلیسی


• Exposure to a metaphorically framed message uniquely influences attitudes.
• We test moderation by observers' prior motivation to interpret the target issue.
• Lay epistemology theory posits three motives: certainty, consistency, and accuracy.
• Metaphoric framing influenced target attitudes only when it served these motives.
• Findings illuminate when and why people rely on metaphor to think.

People frequently encounter messages framing abstract sociopolitical issues (e.g., drug law enforcement) metaphorically in terms of superficially unrelated, more concrete concepts (e.g., military combat). These metaphoric framings are not mere figures of speech; instead, they prompt observers to interpret the target issue using their knowledge of the concrete concept, despite their surface differences. In this paper we examine how this effect is moderated by observers' motivation to think about the target issue. Integrating conceptual metaphor and lay epistemology theories, we propose that metaphor can satisfy three epistemic motives: to be certain, consistent, and accurate. Studies 1a–b provide preliminary evidence that participants exposed to a metaphoric framing transfer knowledge of a concrete concept (vehicle operation) to interpret a target issue (system failure). Studies 2 to 4 show that this effect holds only when the metaphoric framing serves an epistemic motive. Findings illuminate when and why people rely on metaphor to think.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Experimental Social Psychology - Volume 53, July 2014, Pages 125–138
نویسندگان
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