Looking away from death: Defensive attention as a form of terror management

Previous research has suggested that the physical aspects of human nature in general, and physical human frailties in particular become disagreeable and repugnant following death primes. The current research tested this hypothesis in two studies using an eye-tracking methodology. Participants were subliminally primed with death or with a control word and then viewed a series of arrays containing four pictures each, during which their eye-movements were monitored. In Study 1, the arrays included pictures of physical injury or neutral objects, and in Study 2 pictures of physical injury, threatening images, and neutral objects. The results indicated that in both studies death primes significantly decreased gaze duration towards pictures of physical injury, and did not have a significant effect on gaze duration towards neutral images. However, in Study 2 death primes increased gaze duration towards threatening images. The discussion examines the role of motivated unconscious attention in terror management processes.