What triggers helping versus harming of ambivalent groups? Effects of the relative salience of warmth versus competence

According to the behavior from intergroup affect and stereotypes (BIAS) map, groups stereotyped as cold and competent receive active harm and passive facilitation, whereas groups stereotyped as warm and incompetent receive active facilitation and passive harm. Extending previous research, we conducted four studies to examine what determines helping and what determines harming behaviors toward ambivalent groups. In Study 1 (N = 58) we demonstrated that groups stereotyped as cold and competent evoke intentions of active harm due to a relative salience of their lack of warmth, whereas they elicit intentions of passive facilitation due to a relative salience of their competence. In Study 2 (N = 88) we demonstrated that groups stereotyped as warm and incompetent elicit intentions of active facilitation due to a relative salience of their warmth, whereas they elicit intentions of passive harm due to a relative salience of their lack of competence. Studies 3 (N = 54) and 4 (N = 67) replicated these findings and further demonstrated that the effects on active, but not passive, behaviors were mediated by distinct emotions. Implications for ambivalent groups are discussed.

► This research examines when ambivalent groups are helped versus harmed.
► Helping versus harming depends on the relative salience of warmth and competence.
► Warmth effects on active behaviors are mediated by distinct emotions.