The mere acceptance effect: Can it influence responses on racial Implicit Association Tests?

The Implicit Association Test (IAT) is designed to measure the strength of mental association between each of a pair of target categories (e.g., Black vs. White) and each of a pair of attributes (e.g., negative vs. positive). Recent work on the mere acceptance effect shows that, if one of the categories is the focus of attention, then an apparent preference for the focal category can emerge on the IAT, even when no such preference actually exists. It has been suggested that mere acceptance could influence responding on names-based racial IATs, perhaps leading to an exaggeration of anti-Black/pro-White bias. Whether such IATs can be influenced by a mere acceptance effect is unknown, though. By manipulating whether “Black” or “White” was the focal category on a names-based racial IAT, the present studies addressed this very issue. The results were consistent with the operation of mere acceptance effects, but not effects large enough to fully explain the appearance of bias on the IAT.