Regulatory focus and the Michelangelo Phenomenon: How close partners promote one another's ideal selves

This work examines the consequences of regulatory focus in the context of the Michelangelo phenomenon, a process whereby interaction partners shape one another's goal pursuits. We advanced predictions regarding the intrapersonal and interpersonal consequences of target and partner promotion orientation using the concepts of target-goal congruence, partner-goal congruence, and interpersonal match. We used data from four complementary measurement methods—self-report questionnaires, daily diary records, partners' ratings of ideal-relevant interaction behaviors, and coders' ratings of interaction behaviors—and using both target- and partner-reports of model criteria. Consistent with predictions, (a) target promotion orientation is associated with the elicitation of partner affirmation, (b) partner promotion orientation is associated with the display of partner affirmation, and (c) partner affirmation partially mediates the associations of target and partner promotion orientation with target movement toward the ideal self. We also examine the motivational, cognitive, and behavioral mechanisms that account for these associations.