کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
948608 | 926475 | 2010 | 7 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: Consuming experience: Why affective forecasters overestimate comparative value Consuming experience: Why affective forecasters overestimate comparative value](/preview/png/948608.png)
The hedonic value of an outcome can be influenced by the alternatives to which it is compared, which is why people expect to be happier with outcomes that maximize comparative value (e.g., the best of several mediocre alternatives) than with outcomes that maximize absolute value (e.g., the worst of several excellent alternatives). The results of five experiments suggest that affective forecasters overestimate the importance of comparative value because forecasters do not realize that comparison requires cognitive resources, and that experiences consume more cognitive resources than do forecasts. In other words, because forecasters overestimate the extent to which they will be able to think about what they did not get while experiencing what they got.
Journal: Journal of Experimental Social Psychology - Volume 46, Issue 6, November 2010, Pages 986–992