Lessons from a Faraway land: The effect of spatial distance on creative cognition

Recent research [Förster, J., Friedman, R. S., & Liberman, N. (2004). Temporal construal effects on abstract and concrete thinking: Consequences for insight and creative cognition. Journal of Personality and Social Psychology, 87, 177–189] has identified temporal distance as a situational moderator of creativity. According to Construal Level Theory [Liberman, N., Trope, Y., & Stephan, E. (2007). Psychological Distance. In E. T. Higgins & A. W. Kruglanski (Eds.), Social psychology: A handbook of basic principles (pp. 353–381). New York: Guilford Press], temporal distance is just one case of the broader construct of psychological distance. In the present research, we investigated the effect of another dimension of psychological distance, namely, spatial distance, on creative cognition and insight problem solving. In two studies, we demonstrate that when the creative task is portrayed as originating from a far rather than close location, participants provide more creative responses (Study 1) and perform better on a problem solving task that requires creative insight (Study 2). Both theoretical and practical implications of this finding are discussed.