کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
948885 926492 2009 4 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Message framing and color priming: How subtle threat cues affect persuasion
موضوعات مرتبط
علوم زیستی و بیوفناوری علم عصب شناسی علوم اعصاب رفتاری
پیش نمایش صفحه اول مقاله
Message framing and color priming: How subtle threat cues affect persuasion
چکیده انگلیسی

Message framing involves the presentation of equivalent decision outcomes in terms of either gains or losses. Loss-framed messages tend to be more persuasive than gain-framed messages when the decision is perceived to involve uncertainty or threat. The current study examined whether the effectiveness of loss-framed information would be enhanced by the presence of a peripheral threat cue – the color red – which was expected to prime threat via its association with blood and danger. In addition to being primed with the color red or gray (control), male participants (n = 126) read either a gain- or loss-framed pamphlet promoting human papillomavirus vaccination. As predicted, vaccination intentions were higher among participants exposed to a loss-framed message than to a gain-framed message, but only when primed with red (not gray). Findings shed light on the interactive effects of message framing and color priming, and demonstrate that peripheral threat cues may affect processing of persuasive health messages.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Experimental Social Psychology - Volume 45, Issue 4, July 2009, Pages 999–1002
نویسندگان
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