Priming meritocracy and the psychological justification of inequality

The belief that status in society is based on merit is a central feature of the American Dream. This belief system justifies status inequalities by locating the cause of status differences in the individual talents and efforts of group members. We hypothesized that activating meritocratic beliefs increases the extent to which individuals psychologically justify status inequalities, even when those inequalities are disadvantageous to the self. Specifically, we hypothesized that priming meritocracy prompts individuals to engage in system-justifying psychological responses when they experience threat either at the personal or group level. Across two studies, priming meritocracy led members of a low status group to justify both personal and group disadvantage by decreasing perceptions of discrimination (Studies 1 and 2) and increasing the extent to which they stereotyped themselves and their group in status-justifying ways (Study 2).