Subtle activation of a social categorization triggers group-level emotions

Previous research [Smith, E. R., Seger, C. R., & Mackie, D. M. (2007). Can emotions be truly group-level? Evidence regarding four conceptual criteria. Journal of Personality and Social Psychology, 93, 431–446] has demonstrated that when people are explicitly asked about the emotions they experience as members of a particular group, their reported emotions converge toward a profile typical for that group. Two studies demonstrate that the same type of convergence occurs when a group identity is made situationally salient through priming, without an explicit request to report group-level emotions. People who identify more strongly with the group converge more, and show more similarity between their group-primed emotions and explicitly reported group-level emotions. This research confirms that activating a social identity produces convergence for emotions as well as for attitudes and behaviors. It also suggests that some previous emotion research may have tapped group rather than individual-level emotions, potentially requiring some reconceptualization.