Categorization and individuation in the cross-race recognition deficit: Toward a solution to an insidious problem

Recent theory and evidence suggest that the Cross-Race Effect (better recognition for same-race (SR) faces than for cross-race (CR) faces) is due to social-cognitive processes of categorization of out-group members, causing perceivers to attend to category-specifying information of CR faces at the expense of individuating information. Three experiments seek to extend this social-cognitive explanation of the CRE by investigating the extent to which the Cross-Race Effect can be reduced by inducing perceivers to individuate rather than categorize CR faces. In all three experiments, participants who received warning of the Cross-Race Effect prior to encoding, and instructions to individuate out-group members, showed no CRE. Experiment 2 suggests that this elimination of the CRE was not due merely to increased motivation to process all stimuli. This is one of few empirical displays of an elimination of the CRE outside of visual training. Moreover, these results are congenial with Levin’s (2000) feature-selection model, which suggests that the CRE is due to differential social cognitions about in-group and out-group members, rather than to differences in perceptual expertise. By eliciting individuation of out-group members at encoding, the CRE can be eliminated.