کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
948993 926502 2009 14 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
When the method makes a difference: Antagonistic effects on “automatic evaluations” as a function of task characteristics of the measure
موضوعات مرتبط
علوم زیستی و بیوفناوری علم عصب شناسی علوم اعصاب رفتاری
پیش نمایش صفحه اول مقاله
When the method makes a difference: Antagonistic effects on “automatic evaluations” as a function of task characteristics of the measure
چکیده انگلیسی

Researchers often employ implicit measures as dependent variables to investigate processes of attitude formation and change. In such studies, experimentally induced differences are typically interpreted as reflecting change in automatic evaluations. We argue that experimentally induced effects on implicit measures may not always reflect genuine changes in evaluative responses, but can be driven by the mechanisms underlying the measurement procedure. In line with this assumption, the present research shows that these mechanisms can produce opposite effects of the same experimental manipulation for otherwise equivalent implicit measures. These results indicate that merely observing experimental effects on implicit measures does not allow direct inferences regarding changes in automatic evaluations. Instead, psychological interpretations of such effects hinge upon the mechanics of how a given measurement procedure responds to variations in the context. Implications for research using implicit measures are discussed.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Experimental Social Psychology - Volume 45, Issue 1, January 2009, Pages 101–114
نویسندگان
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