The paradox of the political maverick

Attitudes about political mavericks (politicians who cross party lines to “vote their conscience”) depend on whether people construe them in general terms or at the level of specific policy proposals. Three studies examined this hypothesis. In Study 1, participants expressed more positive views of political mavericks described generally than when prompted to consider a maverick of their own political party. Study 2 found that mavericks described in personality trait terms were evaluated more favorably than “party-line” politicians, even when the maverick was of the participant’s own political party. Study 3 found that when participants were provided with specific policy stances, a similarity-attraction pattern was found: opposing party mavericks were evaluated more positively, but same party mavericks were evaluated more negatively, than their party-line counterparts. Politicians challenging participant’s own party on a moral issue were evaluated particularly harshly. Implications of these findings for political perceptions and strategy are discussed.