Body shape preference and body satisfaction of Taiwanese and Japanese female college students

The purpose of this study was to compare the body shape preference and body satisfaction of Taiwanese and Japanese female college students. Taiwanese female students in Taiwan (n=109) and Japanese female students in Japan (n=144) voluntarily completed a four-part Body Image Questionnaire concerning (1) demographic background, (2) body figure ratings, (3) cognitive attitude toward body size, and (4) subject satisfaction with body characteristics. More Japanese than Taiwanese women rated significantly larger body figures and dissatisfaction with their body shape and body parts.