Keywords: بازاریابی صنعتی;
مقالات ISI ترجمه شده بازاریابی صنعتی
Keywords: بازاریابی صنعتی; Internet integration; Electronic commerce; Business marketing; Industrial marketing;
Keywords: بازاریابی صنعتی; Intelligent systems; Marketing intelligent systems; Industrial marketing; Literature review; Insights
Keywords: بازاریابی صنعتی; Bibliometrics; Business models; Citation analysis; Industrial marketing; Value co-creation
Keywords: بازاریابی صنعتی; Industrial marketing; Relationships; Transactions; Value
Keywords: بازاریابی صنعتی; Branding building; Brand management; Industrial marketing
Keywords: بازاریابی صنعتی; Industrial marketing; Asian business relationships; Normative contract;
Keywords: بازاریابی صنعتی;
Keywords: بازاریابی صنعتی; ISO 9000 certification; ISO 9000:2000; Industrial marketing; Quality standards; Business-to-business;
مقالات ISI بازاریابی صنعتی (ترجمه نشده)
مقالات زیر هنوز به فارسی ترجمه نشده اند.
در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
Keywords: بازاریابی صنعتی; Case research; Knowledge diffusion; Theory development; Industrial marketing; Exploration and exploitation;
Keywords: بازاریابی صنعتی; Accuracy; Industrial marketing; LaPlaca; Management; Prediction; Science;
Keywords: بازاریابی صنعتی; Anniversary issue; Journal proliferation; Editorial posture; Editorial policy; Scholar; Business education; Scholar career management; Business marketing; Industrial marketing; Antecedent market phenomenon;
Keywords: بازاریابی صنعتی; Social media; Industrial marketing; Business-to-business marketing; Web 2.0; Literature review;
Keywords: بازاریابی صنعتی; Institutions; Power; Industrial marketing; Workshops; Marketing strategy
Keywords: بازاریابی صنعتی; Sustainability; Branding; Industrial marketing; Integration framework
Business models: Impact on business markets and opportunities for marketing research
Keywords: بازاریابی صنعتی; Business models; Industrial marketing; Entrepreneurial marketing; Technology marketing; Contracting research
Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based
Keywords: بازاریابی صنعتی; Industrial marketing; Industrial brand management; Relationship marketing; Relationship quality; Resource advantage theory
An agent-based fuzzy cognitive map approach to the strategic marketing planning for industrial firms
Keywords: بازاریابی صنعتی; Strategic marketing planning; Industrial marketing; Fuzzy cognitive map; The relevance problem; Design science
Green marketing and its impact on supply chain management in industrial markets
Keywords: بازاریابی صنعتی; Sustainability; Green marketing; Green supply chain; Industrial marketing
Customer attractiveness, supplier satisfaction and preferred customer status: Introduction, definitions and an overarching framework
Keywords: بازاریابی صنعتی; Customer attractiveness; Supplier satisfaction; Preferred customer; Social exchange theory; Industrial marketing; Purchasing
Reciprocal value propositions in practice: Constraints in digital markets
Keywords: بازاریابی صنعتی; Service-dominant logic; Value; Reciprocal value; Value co-creation; Industrial marketing
Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations
Keywords: بازاریابی صنعتی; Discontinuous technologies; Perceived value; Perceived risk; Innovation adoption; Industrial marketing
Procurement cost reduction for customized non-critical items in an automotive supply chain: An action research project
Keywords: بازاریابی صنعتی; Industrial marketing; Industrial procurement; Automotive supply chain; Cost; Action research
Basking in reflected glory: Using customer reference relationships to build reputation in industrial markets
Keywords: بازاریابی صنعتی; Reputation; Corporate reputation; Customer references; Customer relationships; Industrial marketing;
An exploratory investigation of the elements of B2B brand image and its relationship to price premium
Keywords: بازاریابی صنعتی; Brand equity; Industrial marketing; Buying behavior
‘Good’ case research in industrial marketing: Insights from research practice
Keywords: بازاریابی صنعتی; Case study; Industrial marketing; Qualitative methods; Methodology
Practices and functions of customer reference marketing — Leveraging customer references as marketing assets
Keywords: بازاریابی صنعتی; Customer references; Customer relationships; Marketing assets; Industrial marketing; Resource-based view
Industrial marketing firms and knowledge transfer: Toward a basic typology of community structures
Keywords: بازاریابی صنعتی; Knowledge transfer; Community structure; Networks; Industrial marketing
Communicating customer references on industrial companies' Web sites
Keywords: بازاریابی صنعتی; Customer references; Word-of-mouth; Customer relationships; Discourse analysis; Web sites; Industrial marketing
Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products
Keywords: بازاریابی صنعتی; Relationship quality; International marketing channels; Industrial marketing
Paradigms of derived exchange value effects in market network
Keywords: بازاریابی صنعتی; Relationship marketing; Business network; Business to business marketing; Business marketing; Industrial marketing;
Exporter–importer relationship quality: The inhibiting role of uncertainty, distance, and conflict
Keywords: بازاریابی صنعتی; Business relationships; Exporting; Industrial marketing; International marketing
Pricing issues in industrial marketing
Keywords: بازاریابی صنعتی; Pricing strategy; Auction; Industrial marketing;
A strategic approach to industrial product pricing: The pricing plan
Keywords: بازاریابی صنعتی; Product pricing; Industrial marketing; Price planning;