کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10468821 926501 2005 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The evaluative connotation of processing fluency: Inherently positive or moderated by motivational context?
موضوعات مرتبط
علوم زیستی و بیوفناوری علم عصب شناسی علوم اعصاب رفتاری
پیش نمایش صفحه اول مقاله
The evaluative connotation of processing fluency: Inherently positive or moderated by motivational context?
چکیده انگلیسی
A fundamental question for evaluation research is whether cues can impact evaluative responses directly or only in combination with contextual information. Focusing on the experience of processing fluency, the current work tested whether manipulating this cue's motivational context would moderate its evaluative impact. Because fluently processed stimuli can be assumed to communicate safety, owing to implicit signals of either familiarity (through processes monitoring perception-memory coordination), we reasoned that motivation to avoid negative events should heighten preferences for fluently processed stimuli. Following a motivation manipulation, prevention-focused, but not promotion-focused, participants preferred stimuli that they were able to process quickly (Experiment 2) and that were preceded by concordant primes (Experiment 1). These findings suggest that the value of fluent processing reflects its relation to contextual features, such as one's current motivational state.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Experimental Social Psychology - Volume 41, Issue 6, November 2005, Pages 636-644
نویسندگان
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