Selling hope: Gambling entrepreneurs in Britain 1906-1960

This research explores historical perspectives on gambling amongst poorer social groups in order to better understand why the poorest people in society gamble even though gambling seems economically illogical. A principal finding was that pleasure gained from hope of a small win and the agency of making a choice on use of scarce resources may be important in helping poorer people maintain optimism in the face of difficult life circumstances. The paper also explores patterns of illegal gambling entrepreneurship that arose as a response to the desire of the masses to “buy a few days hope” (Orwell, 1937). The paper concludes that where public opinion is out of step with the statute book then an illegal economy will develop to provide the goods or services the public is demanding and that apparently irrational behavior may in fact be a positive experience for many people.