Phenolic compounds in strawberry (Fragaria x ananassa Duch.) fruits: Composition in 27 cultivars and changes during ripening

► Phenolic compounds in strawberry were identified and quantified by HPLC-DAD-MSn. ► The phenolic composition in fruits of 27 strawberry cultivars were determined. ► The concentration of all phenolic compounds were affected by cultivar. ► Levels of anthocyanins and cinnamic acid derivatives were most affected by ripening. ► The anthocyanin profiles were nearly unaffected by ripening and growing conditions.