Sustaining the environment through recycling: An empirical study

This paper examines the determinants of recycling behaviour among 200 university students from the perspective of the Theory of Planned Behaviour (TPB). Data was analysed using Structural Equation Modelling technique. Findings indicate that environmental awareness was significantly related to attitude towards recycling, whilst attitude and social norms had significant impact on recycling behaviour. However, convenience and cost of recycling were not significant reasons for recycling. The study has enhanced the understanding of the determinants of recycling behaviour and has implications for schools and governmental agencies in educating and encouraging positive recycling behaviour. It also confirms the appropriateness of the TPB in examining studies of this nature. Further suggestions for future research are offered.

► We used the TPB to examine the determinants of recycling behaviour.
► Positive attitude towards recycling depends on environmental awareness.
► Attitude and social norms significantly influenced recycling behaviour.
► PBC in terms of convenience and costs had no significant impact on recycling behaviour.
► The research model has a reasonably good model fit in examining recycling behaviour.