Space Tweetup - from a participant to a Mars Tweetup organizer and a new format of space communication

In this paper we outline the potential and limitations of social media and how to engage the general public to participate and communicate about space projects through their own experience. We show examples of material SpaceTweetup participants produced e.g. hundreds of tweets during the actual event, blog entries, photo galleries and how space communication can benefit from it. Our considerations on organizing a SpaceTweetup are complemented with a section on lessons learned.