The Coingate effect: The impact of scandal on attitudes toward, state and federal political actors

What happens when a major, well publicized state-level scandal occurs? Do opinions of federal politicians improve because of relative comparisons to state politicians caught in the scandal? Do attitudes toward all politicians suffer? Little work has been done to investigate about how scandals related to one level of government affect attitudes about political actors at other levels. We investigate what happens when a major and well publicized state-level scandal occurs. Using individual-level public opinion data collected during the summer of 2006, we analyze the impact that a state-level scandal had on citizen approval of state and federal political actors, considering the mediating impact of exposure to media coverage of the scandal. Overall consumption of news coverage of state governors boosts approval of the governor relative to the president. At the same time, however, citizens exposed to negative scandalous news coverage of their governor show a decline in relative gubernatorial approval.

► Consumption of news coverage of governors boosts approval relative to the president.
► Exposure to negative scandalous news leads to a decline in governor approval.
► The content of media coverage impacts how the public places blame and attribution.