کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
140494 162688 2010 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Consumer discrimination in the NBA: An examination of the effect of race on the value of basketball trading cards
موضوعات مرتبط
علوم انسانی و اجتماعی روانشناسی روانشناسی اجتماعی
پیش نمایش صفحه اول مقاله
Consumer discrimination in the NBA: An examination of the effect of race on the value of basketball trading cards
چکیده انگلیسی

In this research we use sport trading cards to examine consumer discrimination in the NBA. Using a Tobit analysis, we test whether the race of a player affects the value (price) of his NBA trading card. We find that a player's race does not affect the value of NBA trading cards. We conclude that some forms of consumer discrimination are declining in the NBA.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: The Social Science Journal - Volume 47, Issue 1, January 2010, Pages 162–171
نویسندگان
, ,