Astrium suborbital spaceplane project: Demand analysis of suborbital space tourism

• Article shows that a demand concerning the Space Tourism could exist.
• Demand could be segmented among different HNWI population.
• Quantitative data concerning the Space Tourism market are provided.

ASTRIUM is preparing the development of a safe and passenger friendly Suborbital Spaceplane, taking off and landing from a standard runway, powered by turbofans and using a rocket engine of proven design to reach 100 km altitude. This vehicle will be able to carry paying passengers to the edge of space and return them safely to their starting point. As a very new potentially adjacent B2C market, Astrium had decided at the beginning of this project to first conduct a full market analysis with the support of a worldwide survey based Research Company (IPSOS) in order to assess reality and credibility of this market. Two campaigns have been done, the first one in 2007 and the second one in 2010 after the international financial crisis. Last one has been also the opportunity to optimize quality of models by focusing in Asia region. This article describes the methodology used for this survey and unveils some results in term of size of this market and typology of the customers.

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