From suborbital space tourism to commercial personal spaceflight

Excellent essays have been recently published on the profitability and the future of space tourism. This paper is intended to supplement the considerations in this field and emphasizes the further potential evolution of commercial personal spaceflights. Indeed, based upon work done at the International Space University (ISU) the oligopolistic character of suborbital space tourism has been linked to marketing and product life cycle (PLC) considerations and has led to the thesis that space tourism as a profitable sector will require a follow-on strategy. Orbital space tourism, on one hand, could become an extension of the PLC but, on the other hand, it is assumed that point-to-point (P2P) commercial space transport will become the long term sustainable market. Without ignoring technical challenges, this paper will mainly concentrate on marketing and commercial aspects of personal spaceflight.