کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
351443 | 618470 | 2008 | 18 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The effect of innovativeness on the adoption of B2C e-commerce: A model based on the Theory of Planned Behaviour
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
نرم افزارهای علوم کامپیوتر
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: The effect of innovativeness on the adoption of B2C e-commerce: A model based on the Theory of Planned Behaviour The effect of innovativeness on the adoption of B2C e-commerce: A model based on the Theory of Planned Behaviour](/preview/png/351443.png)
چکیده انگلیسی
This paper analyses the factors that lead Internet users to becoming online shoppers. In particular, assuming that Internet is an innovation affecting the way individuals shop, a model of electronic commerce adoption is proposed that adds personal innovativeness to the traditional formulation of the Theory of Planned Behaviour. The theoretical model proposed is tested on a sample of Web users with no experience in online shopping. The results denote that electronic commerce acceptance is determined by attitudes to the system, subjective norm and personal innovativeness in the domain of information technology. Moreover, we find that personal innovativeness has a moderating effect on the acceptance of electronic commerce.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Computers in Human Behavior - Volume 24, Issue 6, 17 September 2008, Pages 2830–2847
Journal: Computers in Human Behavior - Volume 24, Issue 6, 17 September 2008, Pages 2830–2847
نویسندگان
Ángel Herrero Crespo, Ignacio Rodríguez del Bosque,