Embedded filming for social change: Learning about HIV/AIDS and rural development professionalism

Rural Development Professionals (RDPs) are key actors in processes of social change for people living with HIV/AIDS in rural areas. This article reports on the filming of a series of workshops and courses for RDPs in Ghana, India, Tanzania and Zambia. In this article the filming and the films are analyzed as tools for learning and social change for different audiences. Analyzing the production and consumption processes shows the interconnectedness of the filming and learning during the courses. The results indicate that the films contribute to improved rural development professionalism in the context of HIV/AIDS.