Integrative mathematical modelling for MAP design of fresh-produce: Theoretical analysis and experimental validation

► Integrative mathematical modelling for MAP design of fresh-produce (Pack-in-MAP®). ► MAP design for whole strawberries using Pack-in-MAP® software was validated. ► Optimum equilibrium atmosphere using NVS package (2 perforations, 0.25 mm Φ). ► Better strawberries quality using NVS designed package than conventional package.