Pricing general insurance in a reactive and competitive market

A simple parameterisation is introduced which represents the insurance market's response to an insurer adopting a pricing strategy determined via optimal control theory. Claims are modelled using a lognormally distributed mean claim size rate, and the market average premium is determined via the expected value principle. If the insurer maximises its expected wealth then the resulting Bellman equation has a moving boundary in state space that determines when it is optimal to stop selling insurance. This stochastic optimisation problem is simplified by the introduction of a stopping time that prevents an insurer leaving and then re-entering the insurance market. Three finite difference schemes are used to verify the existence of a solution to the resulting Bellman equation when there is market reaction. All of the schemes use a front-fixing transformation. If the market reacts, then it is found that the optimal strategy is altered, in that premiums are raised if the strategy is of loss-leading type and lowered if it is optimal for the insurer to set a relatively high premium and sell little insurance.