Social responsibility on the Internet: Addressing the challenge of cyberbullying

This article discusses the phenomena of cyberbullying especially among young people. The discussion, based on an interdisciplinary study in the fields of brain studies, child development, psychology, social policy, victimization and Internet studies, probes the troubling phenomenon of cyberbullying which may result in suicide. It is argued that adolescents are more vulnerable than adults because they lack maturity with respect to capacities such as thrill seeking, impulse control, peer pressure, reward sensitivity, cognitive processing, rational decision-making and long-term planning. The article suggests remedies to counter online social ills and argues for responsible cooperation between parents, schools, governments, Non-Governmental Organizations (NGOs) and social networking sites.