کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
6838492 618444 2015 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Making retweeting social: The influence of content and context information on sharing news in Twitter
ترجمه فارسی عنوان
ایجاد مجدد اجتماعی: تاثیر محتوا و اطلاعات زمینه در به اشتراک گذاری اخبار در توییتر
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر نرم افزارهای علوم کامپیوتر
چکیده انگلیسی
Spreading news in Web 2.0 is easy and ubiquitous, especially in Twitter via retweeting. However, while some news develops viral power, other remains disregarded. The paper presents two laboratory experiments about potentially influencing criteria on retweeting. Study 1 investigated whether content criteria (informational value) and context criteria (agent awareness) influence retweeting decisions. It was hypothesized that agent awareness would moderate the influence of informational value on retweeting. Results did not confirm the hypothesis but instead revealed that both high informational value and agent awareness information led to retweeting. Further, the influence of both informational value and agent awareness on retweeting was mediated by the perceived importance of the tweets. Study 2 investigated the influence of the informational value of the news, agent awareness, and in-group reference. It was hypothesized that the influence of informational value and of agent awareness on retweeting are moderated by in-group reference. The results confirmed these assumptions and showed that informational value had more influence if agents did not belong to a salient in-group compared to if they did. In contrast, agent awareness had more influence if agents belonged to a salient in-group compared to if they did not.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Computers in Human Behavior - Volume 46, May 2015, Pages 75-84
نویسندگان
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