Personal and social factors affecting adolescent motorcycle riders’ intention to customize their vehicles: Evidence from Indonesia

• Attitudes toward customization influence intention to customize a motorcycle.
• Creative choice counterconformity positively influences customization attitudes.
• Creative choice counterconformity positively influences customization intention.
• Social supports have positive effects on customization attitudes and intention.
• Knowledge influences perceived ability and intention to customize a motorcycle.

In many parts of the world, it is common for young motorcycle riders to modify their vehicles by adding or replacing standard components with aftermarket accessories. This study investigates the personal and social factors affecting Indonesian adolescents’ intention to customize their motorcycles. We examine an expanded version of the theory of planned behaviour model, which incorporates the personality trait of need for uniqueness and several individual resources, with data collected from 590 senior high school students in Indonesia. The results indicate that personal attitudes, as well as social support from peers and parents, significantly influence adolescents’ intention to engage in motorcycle customization. In addition, this study also found that the adolescents’ intention to customize their motorcycles is also directly and indirectly influenced by their tendency to want to be unique by making creative choices, as well as their knowledge of customization.