Who is the typical bicyclist?

Promoting bicycling is important for individual health, environmental sustainability and transport demand management. However, very few people use a bicycle on a regular basis. This paper explores what views bicyclists and non-bicyclists in England may hold about the typical bicyclist and how such views are related to bicycling behaviour and intentions. A survey was conducted among 244 bicyclists and non-bicyclists. On the basis of a range of statements on behaviour, motivation and characteristics of the typical bicyclist, four different stereotypes could be distinguished: responsible, lifestyle, commuter and hippy-go-lucky. These views differed between bicyclists and non-bicyclists. Moreover, independent of past bicycling behaviour, reported intentions to use a bicycle in the future were positively related to perceptions of the typical bicyclist as a commuter or hippy-go-lucky bicyclist. These findings have implications for encouraging bicycling, which may benefit from promoting bicycling as a common day-to-day activity rather than something that is only relevant for a few.