کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
898017 | 915219 | 2010 | 11 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Predicting the travel intention to take High Speed Rail among college students
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
روانشناسی
روان شناسی کاربردی
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: Predicting the travel intention to take High Speed Rail among college students Predicting the travel intention to take High Speed Rail among college students](/preview/png/898017.png)
چکیده انگلیسی
In order to understand travelers’ willingness to take Taiwan’s High Speed Rail (HSR) and its antecedents, this study adds two constructs – novelty seeking and trust – to the model of theory of planned behavior (TPB). The study collected research data from a university in northern Taiwan, resulting in an effective data of 300 subjects. Results indicate that attitude, perceived behavioral control, and subjective norm are found to have positive effects on the behavioral intention of taking HSR. Furthermore, novelty seeking and trust also have positive influences on attitude and three antecedents of the intention in taking HSR respectively. Theoretical and marketing implications are derived.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Transportation Research Part F: Traffic Psychology and Behaviour - Volume 13, Issue 4, July 2010, Pages 277–287
Journal: Transportation Research Part F: Traffic Psychology and Behaviour - Volume 13, Issue 4, July 2010, Pages 277–287
نویسندگان
Chun-Hua Hsiao, Chyan Yang,