Extra! Extra! Semantics in comics!: The conceptual structure of Chicago Tribune advertisements

Recently, increasing attention is turning to comics as a graphic domain using similar cognitive processes to linguistic forms. As in the verbal and manual modalities of expression, various semantic structures arise across sequences of images in interesting and effective ways. This piece examines metonymy, conceptual metaphors, and blending across a three-panel pattern used in strips from an advertising campaign by the Chicago Tribune newspaper.