کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
948626 | 926475 | 2010 | 4 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Voice frequency impacts hemispheric processing of attribute frames
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کلمات کلیدی
موضوعات مرتبط
علوم زیستی و بیوفناوری
علم عصب شناسی
علوم اعصاب رفتاری
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چکیده انگلیسی
Attribute framing effects involve the activation of associations that promote information encoding in a way that is consistent with the descriptive valence of the frame. For example, positive frames invoke positive associations and negative frames invoke negative ones-these associations are then mapped onto evaluations. To predict the strength of attribute framing effects, we built on the idea that a speaker with a relatively low frequency voice produces enhanced right hemisphere processing whereas a speaker with a relatively high frequency voice produces enhanced left hemisphere processing. We found a strong framing effect when the holistic/contextual processing style of the right hemisphere was enhanced. In contrast, we observed a weak effect when we enhanced the inferential/analytical style of the left hemisphere. This work has theoretical implications for processes invoking associations, such as priming. It has applied implications for constructing effective persuasive messages.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Experimental Social Psychology - Volume 46, Issue 6, November 2010, Pages 1089-1092
Journal: Journal of Experimental Social Psychology - Volume 46, Issue 6, November 2010, Pages 1089-1092
نویسندگان
John J. Seta, Michael McCormick, Patrick Gallagher, Todd McElroy, Catherine E. Seta,