Gender and priming differences in speed of processing of information relating to social structure

Previous research has shown that women and men’s different interactional contexts result in selective differences in retention of information (e.g., Gabriel & Gardner, 1999). This study tested the hypothesis that there should be broad gender-related differences in latencies of retrieval of information focused on groups or dyads, with women processing the latter more rapidly, and men processing the former more rapidly. Participants were given a diary reading task with explicit recall instructions. Results showed that although no difference was found in overall retention of items, women responded more rapidly to items referring to dyads, while men responded more rapidly to items referring to groups. In addition, a strong effect of the gender of the protagonist of the diary was found. Participants of both gender responded more rapidly to dyadic items when the protagonist was female but responded more rapidly to group items when the protagonist was male. These results indicate that gender differences in social structure result in differences in encoding and retrieval of broad classes of information that are not accountable for by selective retention.