The impact of socially conveyed norms on the reporting of sexual behavior and attitudes by men and women

This study explored the impact of verbally-conveyed social norms on college students’ reports of sexual behavior and attitudes. Some participants overheard a staged conversation that enforced conservative or permissive social norms. Men and women in the permissive condition were more likely to report extradyadic involvement than those in the conservative condition. Men in the conservative condition reported an older age at first intercourse and fewer lifetime and one-time only sexual partners than did men who did not overhear a conversation. Men’s and women’s reports of sexual attitudes were unaffected by the manipulation. That a transient social norm had an impact on reports of sexual behavior lends support to the notion that some apparent sex differences in sexual behavior are at least partially reporting differences due to the influence of differential social norms. Sexual attitudes were less influenced by the social context, suggesting that attitudinal sex differences may be more robust.