Keywords: بازاریابی کسب و کار به کسب و کار; Business-to-business marketing; Customer solutions; Solution selling;
مقالات ISI بازاریابی کسب و کار به کسب و کار (ترجمه نشده)
مقالات زیر هنوز به فارسی ترجمه نشده اند.
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در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
Keywords: بازاریابی کسب و کار به کسب و کار; Business-to-business marketing; Relationship marketing; Online technologies; Branding; Banks; SME customers;
Keywords: بازاریابی کسب و کار به کسب و کار; Buyer-seller relationship; Power asymmetry; Power sources; Relationship benefits; Dominating customer; Business-to-business marketing;
Keywords: بازاریابی کسب و کار به کسب و کار; Customer value; Business-to-business marketing; Value in exchange; Value in use; Value propositions; Service-dominant logic;
Keywords: بازاریابی کسب و کار به کسب و کار; Customer reference marketing; Business-to-business marketing; Selling performance; Mixed-method research; Measurement development; Resource-based view;
Keywords: بازاریابی کسب و کار به کسب و کار; Business-to-business marketing; Customer value; MOA framework; Multilevel path modeling; Sales; Value-based selling;
Keywords: بازاریابی کسب و کار به کسب و کار; Social media; Industrial marketing; Business-to-business marketing; Web 2.0; Literature review;
Keywords: بازاریابی کسب و کار به کسب و کار; Opportunism; Buyer–seller relationships; Structural equation modeling (SEM); Business-to-business marketing; Relationship marketing; Transaction-cost economics
Keywords: بازاریابی کسب و کار به کسب و کار; Sales performance; Sales management; Business-to-business marketing; Logistic regression; Mixed methods;
Keywords: بازاریابی کسب و کار به کسب و کار; Social media; Sales management; Business-to-business marketing
Keywords: بازاریابی کسب و کار به کسب و کار; Business-to-business marketing; Social media; Social influence; Online communities; Co-innovation; Brand awareness
IMP thinking and IMM: Co-creating value for business marketing
Keywords: بازاریابی کسب و کار به کسب و کار; Business-to-business marketing; Value co-creation; Interaction approach; Network approach; IMP group; Industrial Marketing Management Journal;
Needed B2B marketing capabilities: Insights from the USA and emerging Latin America
Keywords: بازاریابی کسب و کار به کسب و کار; Configuration theory; Convergence-divergence; Business-to-business marketing; Emerging markets; Latin america;
Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting
Keywords: بازاریابی کسب و کار به کسب و کار; Product eliminations; Product management; Business-to-business marketing; Structural equation modeling; Survey data;
A neural network approach to predicting price negotiation outcomes in business-to-business contexts
Keywords: بازاریابی کسب و کار به کسب و کار; Business-to-business marketing; Price negotiation; Neural network; Regression analysis
Hybrid particle swarm optimization with mutation for optimizing industrial product lines: An application to a mixed solution space considering both discrete and continuous design variables
Keywords: بازاریابی کسب و کار به کسب و کار; Product line design; Business-to-business marketing; Particle swarm optimization; Hybridization; Mutation operator
Customer information utilization in business-to-business markets: Muddling through process?
Keywords: بازاریابی کسب و کار به کسب و کار; Customer information utilization; Customer knowledge management; Business-to-business marketing; Qualitative research; Incrementalism
Role of quality management capabilities in developing market-based organisational learning capabilities: Case study evidence from four Indian business process outsourcing firms
Keywords: بازاریابی کسب و کار به کسب و کار; Quality management capabilities; Market orientation; India; Market-based organizational learning capabilities; Business-to-business marketing
Manufacturers’ reliance on channel intermediaries: Value drivers in the presence of a direct web channel
Keywords: بازاریابی کسب و کار به کسب و کار; Business-to-business marketing; Distribution channels; Value drivers; Internet
A service perspective on business relationships: The value creation, interaction and marketing interface
Keywords: بازاریابی کسب و کار به کسب و کار; Service business; Service logic; Service-dominant logic; Business-to-business marketing; Relationship marketing; Interaction
When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity
Keywords: بازاریابی کسب و کار به کسب و کار; Branding; Business-to-business marketing; Information processing; Organization behavior; Regression; Structural equations modeling; Survey research
Analyzing stage and duration of Anglo-Chinese business-to-business relationships
Keywords: بازاریابی کسب و کار به کسب و کار; Buyer–seller relationships; Business-to-business marketing; China; Taiwan
Innovation and performance outcomes of market information collection efforts: The role of top management team involvement
Keywords: بازاریابی کسب و کار به کسب و کار; Market information; Top management teams; Customer orientation; Business-to-business marketing
Brand awareness in business markets: When is it related to firm performance?
Keywords: بازاریابی کسب و کار به کسب و کار; Business-to-Business marketing; Brand awareness; Information economics
A framework for offshoring marketing processes in business-to-business marketing relationships
Keywords: بازاریابی کسب و کار به کسب و کار; Offshoring risks and benefits; Outsourcing; Business-to-business marketing; Relationship management; Marketing interactions
Building trust in US–Japanese business relationships: Mediating role of cultural sensitivity
Keywords: بازاریابی کسب و کار به کسب و کار; Japan; Trust; Cultural sensitivity; Business-to-business marketing
Diagnosing and treating operational and implementation barriers in synoptic marketing planning
Keywords: بازاریابی کسب و کار به کسب و کار; Business-to-business marketing; Marketing planning; Marketing plan; Marketing strategy; Synoptic planning; Implementation barriers; Marketing management
Method issues in the measurement of relational norms
Keywords: بازاریابی کسب و کار به کسب و کار; Relationship marketing; Business-to-business marketing; Measurement; Norms
Co-development as a marketing strategy in the construction industry
Keywords: بازاریابی کسب و کار به کسب و کار; Project marketing; Construction industry; Marketing strategy; Business-to-business marketing; Partnering; Co-development
Interrelationships among key aspects of the organizational procurement process
Keywords: بازاریابی کسب و کار به کسب و کار; Organizational buying behavior; Business-to-business marketing
Infusing flexibility into business-to-business firms: A contingency theory and resource-based view perspective and practical implications
Keywords: بازاریابی کسب و کار به کسب و کار; Rigidity; Flexibility; Environmental dynamism; Business-to-business marketing; Resource-based viewpoint; Contingency theory;
Evaluating a Model of Industrial Relationship Performance: A Comparison of European and Chinese results using the IMP Data Base
Keywords: بازاریابی کسب و کار به کسب و کار; Business-to-business marketing; Cross cultural comparisons; Business relationships; Commitment; Understanding; Network connections;