کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
2402707 1102838 2012 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The defining characteristics of Web 2.0 and their potential influence in the online vaccination debate
موضوعات مرتبط
علوم زیستی و بیوفناوری ایمنی شناسی و میکروب شناسی ایمونولوژی
پیش نمایش صفحه اول مقاله
The defining characteristics of Web 2.0 and their potential influence in the online vaccination debate
چکیده انگلیسی

The emergence of Web 2.0 has led to more and more Web-based resources demonstrating three defining characteristics: user participation, openness and network effects. This paper discusses these characteristics in the context of the online vaccination debate, explores how they structurally alter the way people might interact with vaccination information online, and describes ways in which such characteristics support particular tendencies in human decision making processes. Specifically, user participation supports the influence of narratives and personal accounts, openness shapes expectations for greater levels of detail and movement toward models of informed decision making, and network effects demonstrate the social nature of decision making, the influence of like-minded others and thus, the pitfalls of polarization in the online vaccination debate. Web 2.0 means that concerns about vaccination information online must expand beyond simply the possibility that people might access information of varying quality to incorporate a more comprehensive understanding of how people use current Web functionality, how such usage influences expectations about information sources and decision making processes, and the implications for communication strategies about vaccination.


► Web 2.0 has 3 key characteristics: user participation, openness and network effects.
► These interact with risk perceptions and decision making tendencies.
► To stay relevant, vaccination resources must adapt to a changing Web environment.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Vaccine - Volume 30, Issue 25, 28 May 2012, Pages 3734–3740
نویسندگان
, ,