Représentations de la pilosité dans les publicités des magazines en France

The advertising domain tends to portray classical morphological and behavioural models rather than less conformist representations. Marketing communications depict ideal skins, with none of the commonly seen roughness, and more particularly none of the skin conditions (dermatoses, grazing, scars, etc.) so commonly seen in sports figures. The overall image conveyed is a far cry indeed from the actual epidemiological reality encountered by dermatologists!