کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
4638339 | 1632000 | 2016 | 7 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Structural equation modeling of co-creation and its influence on the student’s satisfaction and loyalty towards university
ترجمه فارسی عنوان
مدل سازی معادلات ساختاری ایجاد همکاری و تأثیر آن بر رضایت و وفاداری دانشجویان نسبت به دانشگاه
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
ریاضیات
ریاضیات کاربردی
چکیده انگلیسی
This article aims to measure empirically the impact of co-creation on the key marketing outcomes of student satisfaction, and the consequent loyalty induced, taking as reference the results obtained with a questionnaire used during class time among postgraduate students at Spanish universities.Our research is an approach to educational institutions’ marketing strategy with causal methodology, and, for that purpose, SEM methodology is used, from a conceptual research model with some hypothesized relations based on an in-depth literature review, confirming some concepts such as the influence of co-creation on key marketing outcomes and the importance of co-creation for marketing policies for Educational Institutions.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Computational and Applied Mathematics - Volume 291, 1 January 2016, Pages 257–263
Journal: Journal of Computational and Applied Mathematics - Volume 291, 1 January 2016, Pages 257–263
نویسندگان
Gabriela Ribes Giner, Agustín Peralt Rillo,